YELA DESIGNED AND DEVELOPED
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FIRST OF ITS KIND
Born in Byron Bay, YELA bikes are the first of their kind—crafted from the ground up with a fresh perspective and coastal spirit.
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EVERY PART UNIQUE
From the frame to the finishing touches, every part is custom-designed—no off-the-shelf shortcuts, just thoughtful detail.
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DESIGNED TO LAST
Built for the long haul, YELA bikes are engineered with durability, simplicity, and real-world riding in mind.
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TESTED AT EVERY STAGE
We test every component as it’s made—not just at the end—so quality is baked in, not patched on.
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HIGHEST QUALITY MATERIALS
We choose premium materials not for the label, but for how they perform—ride after ride, year after year.
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FOUNDER TESTED
Before it leaves Byron, every YELA bike is test-ridden by the founder—because we wouldn’t send out a bike we wouldn’t ride ourselves.
RW29-POWERFUL HUB MOTOR
YELA FOUNDER
LUKE YOUNG
Founder Luke Young spent years thrashing prototypes across every dirt track, pothole, and coastal trail he could find (all in the name of science, of course). The result? Ebikes that laugh at “rugged conditions” and beg you to go harder. Built from the ground up with premium parts, obsessive Aussie engineering, and a single mission: outlast your wildest years.